Pratt Standard on Wefunder

Craft cocktail syrups to help home bartenders elevate their game.


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Pratt Standard Cocktail, with a valuation cap of $2.5 million, is raising funds on WeFunder. The company manufactures premium craft cocktail syrups to help people make their favorite cocktails at home. Currently, the company has five cocktail syrups in the market. Pratt Standard Cocktail was founded by Tory Pratt. The proceeds of the current crowdfunding round, with a minimum target of $50,000, will be used for digital marketing and improving the margin. Pratt Standard Cocktail is a good investment as it has reported more than two times revenue growth year-over-year, with revenues of $256,000 in 2018. The company sold 15,000 bottles in 2018 with 20% average gross margins and 19% customer return rate.