The Phluid Project on Republic

The world's first gender-free clothing store


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The Phluid Project Website

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The Phluid Project is the world’s first gender-free clothing store. Launched in the NoHo Manhattan neighborhood earlier this year, they have the first-mover advantage in a new fashion retail space, and it’s growing in popularity and buzz. So far, they’ve experienced a +340% Q2 sales growth, a 20% customer conversion rate, and over 200,000 page views in six months with no paid SEO/SEM. Plus, the founder has managed multi-billion dollar retail brands for over 30 years, including Macy’s, Levi’s, Nike, and Victoria’s Secret, and they hope to open The Phluid Project in other North American markets and expanding their online presence over the next 18 months.